UX/UI Design professional with a multitude of experience in a variety of additional design disciplines. Dynamic team player with well-developed writing and verbal communication skills. Well-versed in developing the next generation of designers in order to benefit from fresh ideas and help evolve their skill-sets. Outstanding client relationship development; accustomed to performing in highly collaborative, deadline driven environments.

• Pushed the UX/UI envelope to optimize use within the confines of the given CMS.
• Developed comprehensive design system with documentation to maintain consistent look and feel in CMS.
• Architected how sellers access critical information for day to day use.
• Accelerated deal velocity through intelligent content delivery and display.
• Created conversation flow and dialogues to facilitate intuitive interactions for creation of AI chatbot.

• Evolved checkout flows and other digital experiences for merchants & partners that incorporated PayPal product placement and best practices for e-commerce that reduced friction, improved conversion and increased AOV.
• Worked with relevant stakeholders to deliver best-in-class UX/UI and design systems for merchants & partners.
• Created content in various formats that packaged e-commerce best practices that was digestible and actionable for any/all merchants.
• Developed training to help sales reps identify poor UX/UI and speak with their merchants on UX/UI best practices.
• Participated in meetings with merchants & partners to provide on the fly, real time UX/UI recommendations and guidance.
• Developed and mentored junior designers, contractors, and interns.
• Supported and assisted with other sales enablement initiatives, as needed.

• Ensured user experience determined design choices.

• Responsible for web/email design optimized for multiple devices/platforms.

• Built reusable code for future use.

• Collaborated with external and internal clients to design communication, training, and marketing campaigns that drove behavior change and business results.

• Executed campaigns that created awareness and buy-in across all client end-user populations.

• As part of broader change-management initiatives, and in collaboration with internal and external stakeholders, led the design of  communication strategy, branding, and deliverables that helped employees adopt new technology, products, services, and workflows.

• Wove images, iconography, typography, color, space and technology together to design and develop engaging, effective  communication (e.g., brand identities, presentations, email messaging, posters, data visualization, infographics, newsletters,  videos / animations, web pages, and social media posts).

• Directed the art for multiple marketing campaigns for large scale sporting events.

• Increased customer conversion rate by successfully implementing the use of exclusive model photography for MLBShop.com.

• Redesigned and delivered fully responsive MLBShop.com.

• Directed and developed all creative for MLBShop.com website and marketing campaigns which encompassed league and individual team  assets, emails, banner ads, and social ads.

• Led and supervised other designers with oversight of NBA, NHL, MLS, and UFC e-commerce websites.

• Managed and provided professional development and training for other designers and oversaw the onboarding and training of temporary staff and interns.