Chicago Cubs
Championship Campaign
I had to create a comprehensive campaign to promote the breadth of product offered to celebrate the first World Series win for the Chicago Cubs in 108 years! The campaign included a homepage "takeover" that involved a look/feel that incorporated the team colors to emphasize the victory. This carried over to a weeks long email campaign, multiple banner ads and social ads. This campaign resulted in the most profitable 30 day period in the history of the company.
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